Title BRANDING AND THE HAPPINESS FORMULA
Authors GUTIÉRREZ VILLAR, MARÍA BELÉN, CASTRO GONZÁLEZ, PILAR, MELERO BOLAÑOS, ROSA, CARBONERO RUZ, MARIANO, MUÑIZ VELÁZQUEZ, JOSÉ ANTONIO, Pulido, CM
External publication No
Means Routledge Handbook Of Positive Communication: Contributions Of An Emerging Community Of Research On Communication For Happiness And Social Change
Scope Article
Nature Científica
Area International
Publication date 01/01/2019
ISI 000568777600021
Universidad Loyola members