Title Fostering a Relationship Learning Context as a Driver of Green Innovation Performance and Green Customer Capital
Authors Albort-Morant, Gema, Martelo-Landroguez, Silvia, LEAL RODRÍGUEZ, ANTONIO LUIS, LealMillan, A, PerisOrtiz, M, LealRodriguez, AL, LEAL RODRÍGUEZ, ANTONIO LUIS
External publication No
Scope Article
Nature Científica
Area International
Publication date 01/01/2018
ISI 000429818800004
DOI 10.1007/978-3-319-57318-2_2
Abstract Sustainability is a popular topic within the current literature on the fields of management and economics. There are plenty of studies that empirically address the ties between strategic management (i.e. knowledge management) topics and corporate environmental performance. However, there is a scarcity of empirical studies examining the combined effects of promoting a relationship learning context on green innovation performance and green customer capital. This chapter develops a research model that links relationship learning, green innovation performance and green customer capital and empirically tests the research hypotheses through Partial Least Squares (PLS-SEM) analysis. Our results suggest that firms should make an effort and invest in resources to enhance their relational capital. Besides, in order to create green customer capital it is advisable that firms are able to transform this relationship learning into green innovative outcomes.
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