Title La comunicación nos hará felices: los valores vocacionales de los futuros estudiantes de comunicación
Authors Hernández Franco V., MUÑIZ VELÁZQUEZ, JOSÉ ANTONIO, NO SANCHEZ, JAVIER JUAN, MUÑIZ VELÁZQUEZ, JOSÉ ANTONIO, NO SANCHEZ, JAVIER JUAN
External publication No
Means Estud. Sobre Mensaje Periodistico
Scope Article
Nature Científica
JCR Quartile 4
SJR Quartile 2
SJR Impact 0.35500
Area International
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85012255101&doi=10.5209%2fESMP.54251&partnerID=40&md5=794f051e628f98f164347c42c564dd36
Publication date 01/01/2016
Scopus Id 2-s2.0-85012255101
DOI 10.5209/ESMP.54251
Abstract Communication is still the first choice for many young people for their studies. What vocational interests and values are behind that choice? In other words, what do they expect to find in communication that it makes them happy in their future job? To find out, we studied the vocational profile and values of 5,889 high school sophomores. 469 of them showed preference towards the vocational area of communication. The most salient values in this group were: pursuing a fun occupation, dynamic and varied work tasks, entrepreneurship, fame and social status. By contrast, their values with lower averages, among others, were doing something important, helping people, and doing something useful and important with their work. This results, at least, deserve some reflection.
Keywords Communication; Guidance; Happiness; University; Vocational values
Universidad Loyola members