| Title | Marketing Memeification on TikTok: Initiating and Leveraging Consumer Creativity for Commercial Means |
|---|---|
| Authors | Drenten, Jenna , CASTRO GONZÁLEZ, PILAR |
| External publication | Si |
| Means | Asociation For Consumer Research Conference 2020 |
| Scope | Ponencia del Congreso |
| Event | Asociation For Consumer Research Conference 2020 |
| Start date | 01/10/2020 |
| End date | |
| Universidad Loyola members |
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