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Strategies for counter advertising campaigns to reduce women tobacco prevalence: insights from commercial marketing through the smoking perceived value concept

Authors

MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL, Polo Peña, Ana ISabel , Rey Pino, Juan Miguel

External publication

Means

16th International Congress on Public and Nonprofit Marketing

Scope

Ponencia del Congreso

Area

International

Event

16th International Congress on Public and Nonprofit Marketing

Start date

04/09/2017

End date

06/09/2017

Universidad Loyola members

RAFAEL ARAQUE PADILLA
MARÍA JOSÉ MONTERO SIMÓ