| Title | Strategies for counter advertising campaigns to reduce women tobacco prevalence: insights from commercial marketing through the smoking perceived value concept |
|---|---|
| Authors | MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL, Polo Peña, Ana ISabel , Rey Pino, Juan Miguel |
| External publication | No |
| Means | 16th International Congress on Public and Nonprofit Marketing |
| Scope | Ponencia del Congreso |
| Area | International |
| Event | 16th International Congress on Public and Nonprofit Marketing |
| Start date | 04/09/2017 |
| End date | 06/09/2017 |
| Universidad Loyola members |
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