| Title | VIRTUAL REALITY (VR) INFLUENCE ON CAR BRAND EXPERIENCE. A STUDY CASE OF THE IMMERSIVE AUDI A4 APP IN UNIVERSITY STUDENTS |
|---|---|
| Authors | TAPIA FRADE, ALEJANDRO JOSÉ |
| External publication | Si |
| Means | VIII Congreso Internacional de Investigadores de Audiovisual |
| Scope | Ponencia del Congreso |
| Area | International |
| Event | VIII Congreso Internacional de Investigadores de Audiovisual |
| Start date | 01/06/2021 |
| End date | |
| Universidad Loyola members |
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