Title VIRTUAL REALITY (VR) INFLUENCE ON CAR BRAND EXPERIENCE. A STUDY CASE OF THE IMMERSIVE AUDI A4 APP IN UNIVERSITY STUDENTS
Authors TAPIA FRADE, ALEJANDRO JOSE
External publication No
Means VIII Congreso Internacional de Investigadores de Audiovisual
Scope Ponencia del Congreso
Area International
Event VIII Congreso Internacional de Investigadores de Audiovisual
Start date 01/06/2021
End date
Universidad Loyola members

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