GÓMEZ LOSADA, ALVARO, Duch-Brown, Nestor
Si
Lect. Notes Bus. Inf. Process.
Proceedings Paper
Científica
0.26
01/01/2019
000611408800038
A key feature of the Amazon marketplace is that multiple sellers can sell the same product. In such cases, Amazon recommends one of the sellers to customers in the so-called 'buy-box'. In this study, the dynamics among sellers for occupying the buy-box was modelled using a classification approach. Italy's Amazon webpage was crawled during ten months and features from products analyzed to estimate the more relevant ones Amazon could consider for a seller occupy the buy-box. Predictive models showed that the more relevant features are the ratio between consecutive prices in products and their number of assessment received by customers.
Buy-box; Amazon; Machine learning; Classification; Data science