Caridad y Ocerin, Jose M. , Rodriguez Aragon, Francisco J. , Ceular Villamandos, Nuria , Bauer, L

No

Proceedings Of The 22nd International Conference On Mathematical Methods In Economics 2004

Proceedings Paper

Científica

✗

✗

01/01/2004

000261689500006

Press distribution is done trough a network of selling points, and it can be Compared to the commercialisation of non durable goods. The companies in charge of the distribution generally use heuristic methods, based on their market knowledge and of past experiences. Demand is a random variable that should be analyzed to minimize the distribution costs: the over and undersupply of journals. The random demand in a final selling point is modelled, and the effects of deviation in the offer function are studied, including a sensibility analysis dependent of the relative value of both types of costs involved. The obtained results are applied to the distribution process of a well known journal., proving that the proposed methodology improve the distribution costs over the usual approach.

press distribution; demand simulation; sensibility analysis; cost minimization