VALENZUELA MONREAL, SARA, LOZANO DELMAR, JAVIER, ARAQUE PADILLA, RAFAEL
No
Doxa Comun.
Article
Científica
01/01/2026
001673921300011
In recent years, the ways in which series are consumed have changed, mainly because young audiences dedicate a large part of their time to the use of social networks and to the viewing of audiovisual content but do not feel represented in traditional products. In this context, Spanish public television (RTVE) has shown a strong commitment to young people and an interest in seeking solutions to attract this segment in digital narratives. This article aims to examine the transmedia strategy of the PlayZ series-RTVE's digital channel of young content-to determine whether public television responds to adaptations in the format and content that this audience demands. The main results of the study include the suitability of the media and formats used by the platform, as well as the integration of influencers in the artistic team. However, PlayZ has not opted for actions that promote user-generated content. Additionally, the platform has evolved, as its vocation of public service has been prioritized in its series and its transmedia strategy.
TV series; young people; transmedia narratives; public television; digital narratives