MUÑIZ VELÁZQUEZ, JOSÉ ANTONIO, Pulido C.M.
No
The routledge handbook of positive communication: Contributions of an emerging community of research on communication for happiness and social change
Libro Completo
Científica
01/01/2019
2-s2.0-85107036379
The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and organizations, communication in education, and communication in daily life interactions. © 2019 Taylor & Francis.