Ph.D. in Marketing at Tulane University, Master inBusiness Administration, Specialization in Marketing and Civil Engineering,UCV. Certified as an ontological and Team Coach. She is currently a professor in UniversidadLoyola, Spain. She worked in UCAM, Murcia; as a senior professor at Universidadde Navarra, Spain. She was an associate professor at the UniversidadJaveriana-Cali. She was Dean of the Faculty of Economic and AdministrativeSciences of UAO University and a tenured professor at Icesi (Colombia) and IESA(Caracas). She has developed experience as a teacherfor 27 years in different programs and countries related to marketing,innovation, business at the base of the pyramid, leadership, entrepreneurship,systemic thinking, and coaching. As a researcher, her main line of interestis related to entrepreneurship, pyramid base, innovation, and familybusinesses. She has published more than 50 articles in scientific journals suchas Entrepreneurial & Regional Development, Journal of Small BusinessEconomics, and Organizational Behavior and Human Decision Processes. As aconsultant, she has supported several massive consumptions and B2B companies.   Affiliation:  Associate professor at Universidad LoyolaAndalucia, Spain, Business Management Department , andInternational Faculty, IESA, Caracas, Venezuela RaquelPuente Castro (0000-0002-8902-1136) - ORCID   https://www.linkedin.com/in/raquel-puente-castro-b0a89557/ https://scholar.google.es/citations?hl=es&pli=1&user=JgxAIwIAAAAJ