| Título | Brand engagement and positive advertising |
|---|---|
| Autores | Alameda D. , Martín I. |
| Publicación externa | Si |
| Medio | The routledge handbook of positive communication: Contributions of an emerging community of research on communication for happiness and social change |
| Alcance | Capítulo de un Libro |
| Naturaleza | Científica |
| Web | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85107058609&partnerID=40&md5=2636adf747cdcf042efcd602f3282c35 |
| Fecha de publicacion | 01/01/2019 |
| Scopus Id | 2-s2.0-85107058609 |
| Abstract | [No abstract available] |
| Miembros de la Universidad Loyola |
|
Gestionar cookies