Título Flamenco Tourism from the Viewpoint of Its Protagonists: A Sustainable Vision Using Lean Startup Methodology
Autores MILLÁN VÁZQUEZ DE LA TORRE, GENOVEVA, MILLÁN LARA, SALUD, ARJONA FUENTES, JUAN MANUEL, ARJONA FUENTES, JUAN MANUEL, MILLÁN LARA, SALUD, MILLÁN VÁZQUEZ DE LA TORRE, GENOVEVA
Publicación externa No
Medio Sustainability
Alcance Article
Naturaleza Científica
Cuartil JCR 2
Cuartil SJR 2
Impacto JCR 1.89400
Ámbito Internacional
Web https://www.scopus.com/inward/record.uri?eid=2-s2.0-85074818715&doi=10.3390%2fsu11216047&partnerID=40&md5=4eb09d2ba4335279ab1052ef00e2e700
Fecha de publicacion 01/11/2019
ISI 000501205200176
Scopus Id 2-s2.0-85074818715
DOI 10.3390/su11216047
Abstract Flamenco is an art born in and inextricably associated with Andalusia in the south of Spain. The purity, the feelings it transmits, and the originality of its expression have made it known worldwide and it has been declared an Intangible Cultural Heritage by the UNESCO. This declaration, combined with the Spain's tourist boom in the last years, has transformed this exclusive art into an important tourist industry with all the entailing perils for its survival. By means of the Lean Canvas model, combined with a survey of a panel of flamenco experts (especially artists), this study analyzed the fundamental factors that are key to developing a tourism product that, while respectful of its essence, offers tourists a genuine and quality product.
Palabras clave ecotourism; heritage tourism; methodology; tourism development; UNESCO; Andalucia
Miembros de la Universidad Loyola