| Título | Strategies for counter advertising campaigns to reduce women tobacco prevalence: insights from commercial marketing through the smoking perceived value concept |
|---|---|
| Autores | MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL, Polo Peña, Ana ISabel , Rey Pino, Juan Miguel |
| Publicación externa | Si |
| Medio | 16th International Congress on Public and Nonprofit Marketing |
| Alcance | Ponencia del Congreso |
| Ámbito | Internacional |
| Evento | 16th International Congress on Public and Nonprofit Marketing |
| Fecha de inicio | 04/09/2017 |
| Fecha de finalización | 06/09/2017 |
| Miembros de la Universidad Loyola |
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