| Título | El estilo cómico en publicidad. Un análisis de su eficiencia desde la neurociencia |
|---|---|
| Autores | TAPIA FRADE, ALEJANDRO JOSÉ, Guerra E.M. |
| Publicación externa | No |
| Medio | Commun. Soc. |
| Alcance | Article |
| Naturaleza | Científica |
| Cuartil SJR | 3 |
| Impacto SJR | 0.193 |
| Web | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84988836400&partnerID=40&md5=3b41bf16d95134bb8afdef435760144d |
| Fecha de publicacion | 01/01/2016 |
| Scopus Id | 2-s2.0-84988836400 |
| Abstract | This article shows the results of an experiment in neuroscience on television spots. Its objective was the measurement (using electrodermal activity) of attention and emotion in a group of 30 people watching television spots. The results show significant differences in relation to the type of spot. Also, common features in attentional and emotional increases were detected. |
| Palabras clave | Attention; Emotion; Neuroadvertising; Neuroscience; Television |
| Miembros de la Universidad Loyola |
|
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