| Título |
La sala de prensa y el feedback en la página web de las diócesis españolas: su ajuste a los modelos de comportamiento corporativo de Grunig y Hunt |
| Autores |
TAPIA FRADE, ALEJANDRO JOSÉ, GOMEZ NIETO, BEGOÑA |
| Publicación externa |
No |
| Medio |
Estud. Sobre Mensaje Periodistico |
| Alcance |
Article |
| Naturaleza |
Científica |
| Cuartil JCR |
4 |
| Cuartil SJR |
3 |
| Impacto SJR |
0.232 |
| Web |
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85052079011&doi=10.5209%2fESMP.59986&partnerID=40&md5=93f7c86a7d34830bf4f7e9184e152c37 |
| Fecha de publicacion |
01/01/2018 |
| Scopus Id |
2-s2.0-85052079011 |
| DOI |
10.5209/ESMP.59986 |
| Abstract |
The media current context forces the organizations to use channels of communication in which the presentation of the contents and the feedback, they are basic aspects to contact the different public ones of an effective way. For the Church as institution, the communication across the web page, turns into a need of the first order. This work analyzes the exhibition in web page of information and his possibilities of feedback. The results reveal that the Spanish dioceses, in relation to his behavior in web page, are in a bidirectional asymmetric state (in application of the theories of Grunig and Hunt); they offer a management adapted as for the exhibition of information both in structure and in contents, but the mechanisms of feedback used are improvable. © 2018 Universidad Complutense de Madrid. All rights reserved. |
| Palabras clave |
Catholic Church; Feedback; Grunig; Press Room; Website |
| Miembros de la Universidad Loyola |
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