Ibañez-Aldecoa Duque, Estrella
Category: External Adjunt Professor
Area of Knowledge:
Business Organization
Department: Business Management
ACADEMIC BACKGROUND
- Licenciatura en Gestión Comercial y Marketing, Maketing/ Marketing Management General, ESIC Business& Marketing School, 2005.
TEACHING EXPERIENCE
The teacher has taught the following subjects in recent years:
- Branding: Valuation and Management of Sports Entities' Brands
PROFESSIONAL EXPERIENCE
- 20 años de experiencia profesional en el sector.
- Brand Manager, Digital and Promotions, Real Betis Balompié, 2021 - actualidad.
- Cannes Lions Insiders 2024 (video-podcast).
- 2Playbook Talks “Estrategias y nuevas vías de monetizar en el entorno digital”, 2024.
RESEARCH ACTIVITY
Congresses
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World Football Summit, Sevilla, 2023. AEMED Conference: La Mujer en la Gestión Deportiva, Sevilla, 2022.
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World Football Summit, Madrid, 2022.
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II International Congress of Brand, Territory, and Sport, Castellón, 2022.
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Sports Leadership Conference, Barcelona, 2021.
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Real Betis Branding and Marketing Workshop, Sevilla, 2021.
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World Football Summit, Madrid, 2021.
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European Sports Management Conference, Lisbon, 2021.
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Sports Business Innovation Forum, Barcelona, 2020.
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International Sport and Brand Symposium, Valencia, 2020.