Tuncay Zayer, Linda
Category: External Adjunt Professor
Area of Knowledge:
Business Organization
Department: Business Management
ACADEMIC BACKGROUND
- PhD., Marketing Gies College of Business - University of Illinois Urbana-Champaign, 2005.
- MBA, Marketing University of Notre Dame-Mendoza College of Business 1999.
- Bachelor´s Marketing Indiana University Bloomington.
TEACHING EXPERIENCE
The teacher has taught the following subjects in recent years:
- Globalization
PROFESSIONAL EXPERIENCE
- Founding Advisory Board Member, GENMAC, 2017- present.
- SeeHer Education Academic Advisory Board, 2022-present
- At Large Board Member, Consumer Culture Theory Consortium, 2020-2023.
- Vice President of Communications, American Marketing Association, Consumer Behavior Special Interest Group, 2006 - 2016.
- Treasurer, Consumer Culture Theory Consortium, 2011 - 2014.
RESEARCH ACTIVITY
Publications
Articles
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Sreekumar, Arun, Rob Arias, Cele Otnes, Linda Tuncay Zayer, “Shining the Spotlight on Marketplace Rituals: A Review and Research Agenda,” Journal of Marketing Management, 2023, 39 (13-14), 1166-1196.
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Zayer, L. T., Coleman, C. A., & Gurrieri, L. (2023). Driving impact through inclusive advertising: An examination of award-winning gender-inclusive advertising. Journal of Advertising, 52(5), 647-665.
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Gurrieri, L., Tuncay Zayer, L., & Coleman, C. A. (2022). Transformative advertising research: Reimagining the future of advertising. Journal of Advertising, 51(5), 539-556.
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Zayer, L. T., McGrath, M. A., & Castro-González, P. (2019). Men and masculinities in a changing world:(de) legitimizing gender ideals in advertising. European Journal of Marketing, 54(1), 238-260.
Books
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co-editor of the book, Gender, Culture and Consumer Behavior, 2012 ISBN 978-1848729469.
Congresses
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Transformative Marketing & Advertising Conference – Loyola University, Chicago, 2023
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American Marketing Association Summer Educator’s Conference – Various cities, 2009 (won Best Overall Conference Paper Award)