Useros Barrigón, Juan
Category: External Adjunt Professor
Area of Knowledge:
Marketing and Market Research
Department: Business Management
ACADEMIC BACKGROUND
- Máster en Conected Marketing and E-business, Centro Superior de Estudios Universitarios La Salle, Madrid, 2022.
- Master in Marketing and Sales Management, ESIC Business & Marketing School, 2000.
- Bachelor in Business Administration/Marketing, Universidad de Valladolid/Newport University, 1999.
TEACHING EXPERIENCE
The teacher has taught the following subjects in recent years:
- Branding: Valuation and Management of Sports Entities' Brands
- Sports Marketing and Sales: Ticketing
PROFESSIONAL EXPERIENCE
- 25 años de experiencia profesional en el sector.
- Director General de Negocio/CMO del Real Betis Balonpié.
- Fundador de SportUsers, 2016- 2023.
- Miembro de Comité de expertos de Marketing Deportivo de la Asociación de Marketing de España.
- 20 Premios en Campañas de Marketing y Publicidad.
- Habitual conferenciante Marketing Deportivo.
RESEARCH ACTIVITY
Congresses
-
World Football Summit