Marketing for Society


Marketing Systems for more Inclusive and Sustainable Societies

The research group is composed of researchers from the Departments of Management and Communication at Universidad Loyola Andalucía, with the active collaboration of external researchers, especially Professor Clifford J. Shultz from Loyola University Chicago.

We aim to study and problematize the complex and systemic relationships among food marketing processes, markets, and society. We seek to contribute proposals that result in a more humane, inclusive, and sustainable development. It works with Macromarketing or Macro-Social Marketing approaches for the transformation of systems. This research group supports one of the lines of the Doctoral Program in Inclusive and Sustainable Development at Universidad Loyola Andalucía.


Areas of research


Sistemas Alimentarios Inclusivos y Sostenibles


Sustainable Development Objectives


Zero hunger
Reduced inequalities
Responsible consumption and production

Manager


MARÍA JOSÉ MONTERO SIMÓ MARÍA JOSÉ MONTERO SIMÓ
Marketing and Market Research

Staff Researcher


RAFAEL ARAQUE PADILLA RAFAEL ARAQUE PADILLA
Marketing and Market Research
ALAZNE ARRAZTIO CÓRDOBA ALAZNE ARRAZTIO CÓRDOBA
Marketing and Market Research
PILAR CASTRO GONZÁLEZ PILAR CASTRO GONZÁLEZ
Marketing and Market Research
MARÍA BELÉN GUTIÉRREZ VILLAR MARÍA BELÉN GUTIÉRREZ VILLAR
Marketing and Market Research
JOSÉ MANUEL MARCOS VILCHEZ JOSÉ MANUEL MARCOS VILCHEZ
Audiovisual Media and Advertising
ROSA MELERO BOLAÑOS ROSA MELERO BOLAÑOS
Marketing and Market Research
MARÍA JOSÉ MONTERO SIMÓ MARÍA JOSÉ MONTERO SIMÓ
Marketing and Market Research
SARA VALENZUELA MONREAL SARA VALENZUELA MONREAL
Audiovisual Media and Advertising

External Research


Clifford  Shultz Clifford Shultz
Quinlan School of Business Universidad Loyola Chicago
Morteza  Yazdani Morteza Yazdani
Universidad Internacional de Valencia
Sara  Medina Cuadra Sara Medina Cuadra
Prpfesora Asociada del departamento de Gestión Empresarial
Angela  López Amián Angela López Amián
Profesora Asociada del departamento de Gestión Empresarial
Purificación Alcaide Pulido Purificación Alcaide Pulido
Universidad de Córdoba
José Ignacio Clemente González José Ignacio Clemente González
Profesor Asociado Universidad Loyola


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Publications

Publicación
Effectiveness of training actions aimed at improving critical thinking in the face of mis- and disinformation: a systematic review
MARCOS VILCHEZ, JOSÉ MANUEL, MUÑIZ VELÁZQUEZ, JOSÉ ANTONIO, ARRAZTIO CÓRDOBA, ALAZNE, SÁNCHEZ MARTÍN, MILAGROSA
01/01/2026
Review
FOOD LOSS AND WASTE ACROSS THE SUPPLY CHAIN: A COMPARATIVE ANALYSIS OF DEVELOPED AND DEVELOPING COUNTRIES
CLEMENTE GONZÁLEZ, JOSÉ IGNACIO, MONTERO SIMÓ, MARÍA JOSÉ, TORRES JIMÉNEZ, MERCEDES, MUÑOZ OCAÑA, YOLANDA
01/01/2026
Article
Evolution of Spanish Transmedia Teen Series: The Case of RTVE's PlayZ
VALENZUELA MONREAL, SARA, LOZANO DELMAR, JAVIER, ARAQUE PADILLA, RAFAEL
01/01/2026
Article
Effectiveness of training actions aimed at improving critical thinking in the face of mis- and disinformation: a systematic review
MARCOS VILCHEZ, JOSÉ MANUEL, MUÑIZ VELÁZQUEZ, JOSÉ ANTONIO, ARRAZTIO CÓRDOBA, ALAZNE, SÁNCHEZ MARTÍN, MILAGROSA
09/12/2025
Article
Potential Concussion Events of a Leading Team in the Spanish Male Professional Soccer League: Incidence, Refereeing Actions, Medical Consequences and Return-to-Play
Noe, Enrique , Llorens, Roberto , MELERO BOLAÑOS, ROSA, O'Valle, Myrtha , Navarro, Maria Dolores , Colomer, Carolina , Moliner, Belen , Ferri, Joan
14/10/2025
Article
Social influence increases the value and consumption of alcohol in the laboratory
Yates, Jack , Miller, Benjamin , ARRAZTIO CÓRDOBA, ALAZNE, Warren, Jasmine Grace , Batterley, Michael , Gay, Jessica Catherine , Rose, Abigail K. , Roberts, Carl A. , Jones, Andrew
01/09/2025
Article
Princesa Peach
VALENZUELA MONREAL, SARA, MOREJÓN LLAMAS, NOEMÍ
16/04/2025
Capítulo de un Libro
2030 Agenda in teen series creation: a study of the Spanish audiovisual industry
VALENZUELA MONREAL, SARA, ARAQUE PADILLA, RAFAEL, LOZANO DELMAR, JAVIER
16/04/2025
Article
The importance of socio-demographic factors on food literacy in disadvantaged communities
ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ
02/04/2025
Article
Soft claims unwrapped: How they drive Preadolescents' food choices
ARRAZTIO CÓRDOBA, ALAZNE, ARAQUE PADILLA, RAFAEL, OLARTE SÁNCHEZ, CRISTIAN MANUEL, MONTERO SIMÓ, MARÍA JOSÉ
01/04/2025
Article
Media Influence on the Perceived Safety of Dietary Supplements for Children: A Content Analysis of Spanish News Outlets
MELERO BOLAÑOS, ROSA, GUTIÉRREZ VILLAR, MARÍA BELÉN, MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL, OLARTE SÁNCHEZ, CRISTIAN MANUEL
08/03/2025
Article
Analysis of faculty readiness for online teaching: assessing impact and adaptability in diverse educational contexts
ALCAIDE PULIDO, PURIFICACIÓN, GUTIÉRREZ VILLAR, MARÍA BELÉN, Ordonez-Olmedo, Eva , PÉREZ ESCOLAR, MARTA
14/01/2025
Article
What does sustainable development goals knowledge contribute to? A longitudinal study of values and sustainable behaviour in university students
ORTIZ GÓMEZ, MARÍA DEL MAR, MELERO BOLAÑOS, ROSA, MUÑOZ OCAÑA, YOLANDA, DE LOS RÍOS BERJILLOS, ARACELI
01/01/2025
Article
La polarización ideólogica y la desinformación como estrategias propagandísticas. en la guerra híbrida
ALCAIDE PULIDO, PURIFICACIÓN
14/11/2024
Capítulo de un Libro
Four key variables for determining the image of higher education institutions: a cross-national analysis based on undergraduate students
ALCAIDE PULIDO, PURIFICACIÓN, GUTIÉRREZ VILLAR, MARÍA BELÉN, CARBONERO RUZ, MARIANO, Alves, Helena
11/11/2024
Article
(Des) conexión del discurso político con la comunicación sostenible. mensajes de los candidatos autonómicos en redes sociales en campaña electoral
CRISTÓFOL RODRÍGUEZ, FRANCISCO JAVIER, PÉREZ ESCOLAR, MARTA, ALCAIDE PULIDO, PURIFICACIÓN
15/07/2024
Article
La aportación de Scrum al aprendizaje basado en proyectos: Aplicación al caso de una auditoría de comunicación
MELERO BOLAÑOS, ROSA, DEL TORO ACOSTA, ANDRÉS
28/12/2023
Capítulo de un Libro
"Marketing through Claims": A Cross-Sectional Analysis of Child-Targeted Food Packaging Claims within the Spanish Market
ARRAZTIO CÓRDOBA, ALAZNE, MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL
01/11/2023
Article
La lucha contra la desinformación en contextos locales
ALCAIDE PULIDO, PURIFICACIÓN
11/04/2023
Article
Evaluating the Presence of Sustainable Development Goals in Digital Teen Series: An Analytical Proposal
VALENZUELA MONREAL, SARA, LOZANO DELMAR, JAVIER, ARAQUE PADILLA, RAFAEL
01/04/2023
Article
NEW INFORMATION REFERENTS OF Z GENERATION STUDYING THE ROLE OF INFLUENCERS IN TIKTOK AS CONTENT DISSEMINATORS
PÉREZ ESCOLAR, MARTA, ALCAIDE PULIDO, PURIFICACIÓN, DEL TORO ACOSTA, ANDRÉS
01/01/2023
Article
Transparency in the Andalusian elections of 2022. Analysis and evaluation of the websites of political parties in electoral campaigns
PÉREZ ESCOLAR, MARTA, ALCAIDE PULIDO, PURIFICACIÓN, TAPIA FRADE, ALEJANDRO JOSÉ
01/01/2023
Article
Measuring the Image of Private University as a Generic Product: Validation of a Scale
ALCAIDE PULIDO, PURIFICACIÓN, GUTIÉRREZ VILLAR, MARÍA BELÉN, CARBONERO RUZ, MARIANO
28/12/2022
Article
The effect of food packaging elements on children's food choices and intake: A systematic review
ARRAZTIO CÓRDOBA, ALAZNE, ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ, OLARTE SÁNCHEZ, CRISTIAN MANUEL
01/12/2022
Review
Profiling consumers with an environmentally sustainable and healthy diet: The case of Spanish households
GUTIÉRREZ VILLAR, MARÍA BELÉN, MELERO BOLAÑOS, ROSA, MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL
10/11/2022
Article
El perfil del profesional de las relaciones públicas en España: situación y tendencias del sector
DEL TORO ACOSTA, ANDRÉS, ALCAIDE PULIDO, PURIFICACIÓN, LOZANO DELMAR, JAVIER, MUÑIZ VELÁZQUEZ, JOSÉ ANTONIO, TAPIA FRADE, ALEJANDRO JOSÉ
06/10/2022
Article
La gestión de la reputación online en tiempos de desinformación. Aplicación en el aula a través de un proyecto de innovación docente
ALCAIDE PULIDO, PURIFICACIÓN, PÉREZ ESCOLAR, MARTA, TAPIA FRADE, ALEJANDRO JOSÉ
01/10/2022
Capítulo de un Libro
Corporate Reputation
O'Sullivan, Helen , ALCAIDE PULIDO, PURIFICACIÓN, Buhalis, Dimitrios
25/08/2022
Capítulo de un Libro
Fake news detection and social media trust: a cross-cultural perspective
Dabbous, Amal , Barakat, Karine Aoun , DE QUERO NAVARRO, BEATRIZ
09/08/2022
Article
Consumer animosity and perceived cultural distance: Toward mutual well-being for refugees and host countries
DE QUERO NAVARRO, BEATRIZ, Barakat, Karine Aoun , Shultz, Clifford J. , ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ
01/08/2022
Article
A fuzzy group decision-making model to measure resiliency in a food supply chain: A case study in Spain
YAZDANI, MORTEZA, Torkayesh A.E. , Chatterjee P. , Fallahpour A. , MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL, Wong K.Y.
01/08/2022
Article
Happiness at Work among Public Relations Practitioners in Spain
MUÑIZ VELÁZQUEZ, JOSÉ ANTONIO, TAPIA FRADE, ALEJANDRO JOSÉ, LOZANO DELMAR, JAVIER, ALCAIDE PULIDO, PURIFICACIÓN, DEL TORO ACOSTA, ANDRÉS
01/04/2022
Article
The Role of Spain's Catalytic Institutions to Facilitate Community Well-Being during the COVID-19 Pandemic
MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL, MELERO BOLAÑOS, ROSA
01/02/2022
Capítulo de un Libro
The Dynamics behind the Likelihood of Adopting Inclusive Agrarian Innovations in Disadvantaged Central American Communities
ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ
10/01/2022
Article
Measuring a University's Image: Is Reputation an Influential Factor?
GUTIÉRREZ VILLAR, MARÍA BELÉN, ALCAIDE PULIDO, PURIFICACIÓN, CARBONERO RUZ, MARIANO
30/12/2021
Article
Experiencia docente innovadora sobre la infodemia en el Grado de Comunicación
ORDOÑEZ OLMEDO, EVA, ALCAIDE PULIDO, PURIFICACIÓN, PÉREZ ESCOLAR, MARTA
01/11/2021
Capítulo de un Libro
The application of an innovative model to measure university brand image. Differences between English, Spanish and Portuguese undergraduate students
ALCAIDE PULIDO, PURIFICACIÓN, O'Sullivan, Helen , Chapleo, Chris
21/10/2021
Article
Fact-Checking Skills And Project-Based Learning About Infodemic And Disinformation
PÉREZ ESCOLAR, MARTA, ORDOÑEZ OLMEDO, EVA, ALCAIDE PULIDO, PURIFICACIÓN
01/09/2021
Article
Covid-19' s first wave: Examination of impact on food purchasing behaviour in the eurozone
GUTIÉRREZ VILLAR, MARÍA BELÉN, MELERO BOLAÑOS, ROSA, CARBONERO RUZ, MARIANO
24/05/2021
Article
Multi-criteria decision analysis towards robust service quality measurement
Pamucar D. , Yazdani M. , MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL, Mohammed A.
01/01/2021
Article
Does gamification engage users in online shopping?
García-Jurado A. , TORRES JIMÉNEZ, MERCEDES, LEAL RODRÍGUEZ, ANTONIO LUIS, CASTRO GONZÁLEZ, PILAR
01/01/2021
Article
Application of a Gray-Based Decision Support Framework for Location Selection of a Temporary Hospital during COVID-19 Pandemic
Hashemkhani Zolfani, Sarfaraz , YAZDANI, MORTEZA, Ebadi Torkayesh, Ali , Derakhti, Arman
01/06/2020
Article
From Conflict to Cooperation: A Macromarketing View of Sustainable and Inclusive Development in Lebanon and the Middle East.
DE QUERO NAVARRO, BEATRIZ, Aoun Barakat, Karine , Shultz, Clifford J , ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ
18/05/2020
Article
A rough based multi-criteria evaluation method for healthcare waste disposal location decisions
YAZDANI, MORTEZA, Tavana, Madjid , Pamucar, Dragan , Chatterjee, Prasenjit
01/05/2020
Article
The Effects of Foods Embedded in Entertainment Media on Children's Food Choices and Food Intake: A Systematic Review and Meta-Analyses.
VILLEGAS NAVAS, MARÍA VICTORIA, MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL
31/03/2020
Article
A vikor and topsis focused reanalysis of the madm methods based on logarithmic normalization
Zolfani S.H. , YAZDANI, MORTEZA, Pamucar D. , Zarate P.
01/01/2020
Article
A Panoramic Review of the Macromarketing Literature
DE QUERO NAVARRO, BEATRIZ, Stanton J. , Klein T.A.
01/01/2020
Article
Development of an integrated decision making model for location selection of logistics centers in the Spanish autonomous communities
YAZDANI, MORTEZA, Chatterjee P. , Pamucar D. , Chakraborty S.
01/01/2020
Article
A decision support model based on the combined structure of DEMATEL, QFD and fuzzy values
YAZDANI, MORTEZA, Wang Z.X. , Chan F.T.S.
01/01/2020
Article
Gresilient supplier assessment and order allocation planning
Mohammed, Ahmed , Harris, Irina , Soroka, Anthony , Naim, Mohamed , Ramjaun, Tim , YAZDANI, MORTEZA
01/01/2020
Article
PROSPECTIVE MADM AND SENSITIVITY ANALYSIS OF THE EXPERTS BASED ON CAUSAL LAYERED ANALYSIS (CLA)
Hashemkhani Zolfani, Sarfaraz , YAZDANI, MORTEZA, Zavadskas, Edmundas Kazimieras , Hasheminasab, Hamidreza
01/01/2020
Article
An integrated decision-making model for supplier evaluation in public healthcare system: the case study of a Spanish hospital
YAZDANI, MORTEZA, Torkayesh, Ali Ebadi , Chatterjee, Prasenjit
01/01/2020
Article
Investigating the Effects of Non-Branded Foods Placed in Cartoons on Children's Food Choices through Type of Food, Modality and Age
VILLEGAS NAVAS, MARÍA VICTORIA, MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL
02/12/2019
Article
Men and masculinities in a changing world: (de)legitimizing gender ideals in advertising
Zayer, Linda Tuncay , McGrath, Mary Ann , CASTRO GONZÁLEZ, PILAR
29/11/2019
Article
San Nicasio: el desarrollo de un snack gourmet al estilo slow food
ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ
04/11/2019
Capítulo de un Libro
The challenges of using social media in higher education
ALCAIDE PULIDO, PURIFICACIÓN, TUNCAY, LINDA , NEIER, STACY
04/11/2019
Capítulo de un Libro
Intelligent decision making tools in manufacturing technology selection
YAZDANI, MORTEZA, CHATTERJEE, PRASENJIT
04/11/2019
Capítulo de un Libro
Application of MCDM techniques on nonconventional machining of composites
YAZDANI, MORTEZA, SINGH SIDHU, SARABJEET , SINGH BAINS, PREETKANWAL , HASHEMKHANI, SARFARAZ
04/11/2019
Capítulo de un Libro
La creacion del sello de comercio justo
MONTERO SIMÓ, MARTA, ARAQUE PADILLA, RAFAEL
30/10/2019
Capítulo de un Libro
Hospital Emergency Department Overcrowding: a social marketing approach
MONTERO SIMÓ, MARÍA JOSÉ, REY PINO, J.M. , ARAQUE PADILLA, RAFAEL
30/10/2019
Capítulo de un Libro
Educating in Occupacional Safety and Health: Schools as Change Agents
GUTIÉRREZ VILLAR, MARÍA BELÉN, ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ
29/10/2019
Capítulo de un Libro
La medicion del Consumo Socialmente Responsable
PÉREZ BAREA, JOSÉ JAVIER, MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL
21/10/2019
Libro Completo
Protocolo y gestion de eventos
ALCAIDE PULIDO, PURIFICACIÓN, SOSA RUBIO, CARLOS JESUS
21/10/2019
Libro Completo
A combined compromise solution (CoCoSo) method for multi-criteria decision-making problems
YAZDANI, MORTEZA, Zarate P. , Kazimieras Zavadskas E. , Turskis Z.
15/10/2019
Article
Non-Branded Food Placements in Children's Entertainment Programs: A Content Analysis
ARAQUE PADILLA, RAFAEL, VILLEGAS NAVAS, MARÍA VICTORIA, MONTERO SIMÓ, MARÍA JOSÉ
24/08/2019
Article
An Integrated Multi-Attribute Model for Evaluation of Sustainable Mobile Phone
YAZDANI, MORTEZA, Chatterjee, Prasenjit , MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL
01/07/2019
Article
Gamification, strategy shared between university, company and millennials
DE LOS RÍOS BERJILLOS, ARACELI, MUÑOZ OCAÑA, YOLANDA, CASTRO GONZÁLEZ, PILAR, Arroyo, J. L.
01/07/2019
Article
Evaluating the role of gamification and flow in e-consumers: millennials versus generation X
Garcia-Jurado, Alejandro , CASTRO GONZÁLEZ, PILAR, TORRES JIMÉNEZ, MERCEDES, LEAL RODRÍGUEZ, ANTONIO LUIS
03/06/2019
Article
Logistics Center Location Decision Using a Multi-Attribute Analysis Structure. Sustainability Modeling in Engineering A Multi-Criteria Perspective.
YAZDANI, MORTEZA, MUÑOZ OCAÑA, YOLANDA, TORRES JIMÉNEZ, MERCEDES, FERNÁNDEZ RODRÍGUEZ, VICENTE
06/02/2019
Capítulo de un Libro
EMI AT UNIVERSITY: THE NEED FOR TEACHING STRATEGIES
MENOR CAMPOS, ESTHER, TORRES JIMÉNEZ, MERCEDES, DE VICENTE LAMA, MARTA, CASTRO GONZÁLEZ, PILAR, CAMPOY MUÑOZ, MARÍA DEL PILAR, PÉREZ GRACIA, ELISA, NEKHAY, OLEXANDR
01/01/2019
Proceedings Paper
Socially responsible consumption and happiness
ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ, PÉREZ BAREA, JOSÉ JAVIER
01/01/2019
Capítulo de un Libro
Development of a decision support framework for sustainable freight transport system evaluation using rough numbers
YAZDANI, MORTEZA, Pamucar, Dragan , Chatterjee, Prasenjit , Chakraborty, Shankar
01/01/2019
Article
A fuzzy multi attribute decision framework with integration of QFD and grey relational analysis
YAZDANI, MORTEZA, Kahraman, Cengiz , Zarate, Pascale , Onar, Sezi Cevik
01/01/2019
Article
A multi-criteria decision-making framework for agriculture supply chain risk management under a circular economy context
YAZDANI, MORTEZA, Gonzalez E.D.R.S. , Chatterjee P.
01/01/2019
Article
A risk-based integrated decision-making model for green supplier selection: A case study of a construction company in Spain
YAZDANI, MORTEZA, Chatterjee P. , Pamucar D. , Abad M.D.
01/01/2019
Article
A GREY COMBINED COMPROMISE SOLUTION (COCOSO-G) METHOD FOR SUPPLIER SELECTION IN CONSTRUCTION MANAGEMENT
YAZDANI, MORTEZA, Wen, Zhi , Liao, Huchang , Banaitis, Audrius , Turskis, Zenonas
01/01/2019
Article
Innovación empresarial al servicio de un consumo socialmente responsable
MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL
01/01/2019
Article
"MATTER OF TIME": ASSESSING IMPROVEMENT OF KNOWLEDGE AND CRITICAL THINKING SKILL OF UNDERGRADUATES IN THE FIRST AND LAST YEAR IN COMMUNICATION DEGREE
PÉREZ ESCOLAR, MARTA, ALCAIDE PULIDO, PURIFICACIÓN
01/01/2019
Article
A Rough Decision-Making Model for Biomaterial Selection
Pamucar, Dragan , Chatterjee, Prasenjit , YAZDANI, MORTEZA, Chakraborty, Shankar
01/01/2019
Article
Improved Decision Model for Evaluating Risks in Construction Projects
YAZDANI, MORTEZA, Abdi M.R. , Kumar N. , Keshavarz-Ghorabaee M. , Chan F.T.S.
01/01/2019
Article
Analysis of the influence of building information modeling (BIM) on construction project management areas of knowledge: A hybrid FANP-FVIKOR approach
Hoseini A.R. , Ghannadpour S.F. , Noori S. , YAZDANI, MORTEZA
01/01/2019
Article
Analyzing the influence of building information modeling (BIM) on construction project management areas of knowledge: Using a hybrid FANP-FVIKOR approach
RezaHoseini A. , Ghannadpour S.F. , Noori S. , YAZDANI, MORTEZA
01/01/2019
Article
An integrated AHP-QFD-based compromise ranking model for sustainable supplier selection
YAZDANI, MORTEZA, Chatterjee P. , Torkayesh A.E.
01/01/2019
Capítulo de un Libro
Digital altruism: It is good to be good also in social media
DEL TORO ACOSTA, ANDRÉS, ALCAIDE PULIDO, PURIFICACIÓN
01/01/2019
Capítulo de un Libro
Branding and the happiness formula
GUTIÉRREZ VILLAR, MARÍA BELÉN
01/01/2019
Capítulo de un Libro
DIGITAL ALTRUISM It Is Good to Be Good Also in Social Media
DEL TORO ACOSTA, ANDRÉS, ALCAIDE PULIDO, PURIFICACIÓN, MUÑIZ VELÁZQUEZ, JOSÉ ANTONIO, Pulido, CM
01/01/2019
Capítulo de un Libro
SOCIALLY RESPONSIBLE CONSUMPTION AND HAPPINESS
ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ, PÉREZ BAREA, JOSÉ JAVIER, MUÑIZ VELÁZQUEZ, JOSÉ ANTONIO, PULIDO RODRÍGUEZ, CRISTINA MARÍA
01/01/2019
Capítulo de un Libro
A socially responsible consumption index based on non-linear dimensionality reduction and global sensitivity analysis
PÉREZ BAREA, JOSÉ JAVIER, FERNÁNDEZ NAVARRO, FRANCISCO DE ASÍS, MONTERO SIMÓ, MARÍA JOSÉ, ARAQUE PADILLA, RAFAEL
01/08/2018
Article
Alternatives for Targeting Women in Anti-Smoking Campaigns: Insights from a Smoking Perceived Value Perspective
MONTERO SIMÓ, MARÍA JOSÉ, Isabel Polo-Pena, Ana , ARAQUE PADILLA, RAFAEL, Miguel Rey-Pino, Juan
01/01/2018
Article
Application of MCDM Techniques on Nonconventional Machining of Composites
Sidhu, Sarabjeet Singh , Bains, Preetkanwal Singh , YAZDANI, MORTEZA, Zolfaniab, Sarfaraz Hashemkhani
01/01/2018
Article
Intelligent Decision Making Tools in Manufacturing Technology Selection
YAZDANI, MORTEZA, Chatterjee, Prasenjit
01/01/2018
Article
Marketing y desarrollo: Una cuestión ineludible
ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ
01/01/2017
Article
How Do Pre-University Students See Private Universities? An Exploratory Study by Combination of Natural Semantic Networks and Multidimensional Unfolding
GUTIÉRREZ VILLAR, MARÍA BELÉN, ALCAIDE PULIDO, PURIFICACIÓN, CARBONERO RUZ, MARIANO
01/01/2017
Article
Development of a model to analyze HEI image: a case based on a private and a public university
ALCAIDE PULIDO, PURIFICACIÓN, Alves, Helena , GUTIÉRREZ VILLAR, MARÍA BELÉN
01/01/2017
Article
Exploring the challenges of social media use in higher education
Zayer L.T. , Beran S.N. , ALCAIDE PULIDO, PURIFICACIÓN
01/01/2017
Capítulo de un Libro

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