← Back
Publicaciones

A consumer behaviour approach to analyse handmade and locally made agrifood products in Western Honduras

Authors

SALAZAR ORDÓÑEZ, MELANIA, Cordon-Pedregosa, Rosa , Rodriguez-Entrena, Macario

External publication

No

Means

Econ. Agrar. Recu. Nat.

Scope

Article

Nature

Científica

JCR Quartile

SJR Quartile

SJR Impact

0.159

Publication date

01/01/2018

ISI

000454962200001

Scopus Id

2-s2.0-85059900616

Abstract

This research analyses consumer behaviour related to the purchase of handmade and locally made agrifood products in Western Honduras (Occidental Region). A relational model was built. and structural equation modelling (SEM) by means of variance-based partial least squares (PLS) path modelling was applied. The existence of a mediator variable was also examined. The results showed that the consumption of handmade and locally made agrifood products increases for consumers who read nutrition labels and health claim information and for those with higher income and who are younger.

Keywords

Handmade and locally made agrifood products; Honduras; labelling; Partial Least Squares (PLS)