CAMARERO CALANDRIA, EMMA, Marcos Ramos, Maria
No
Investig. Fem.
Article
Científica
01/01/2012
000422415600015
This article shows the early results of the pilot research about gender violence TV campaigns promoted by the spanish Ministry of Health, Gender and Social Policies. The mentioned research has the main purpose of analyze the citizenship perception about the prevention campaigns in social media and their effectiveness in the fight against gender violence. This previous survey is the seed of an extensive research project about media campaigns of gender violence prevention in Spain. Its first data intended to be the pattern of the completely developed research. The final intent, after consider all the results, is to reflect about the real awareness capability and their social usefulness.
Gender violence; television advertising campaign; quantitative research