Publications

Advertising effectiveness and eudaimonic happines can be good friends

Authors

LOZANO DELMAR, JAVIER, MUÑIZ VELÁZQUEZ, JOSÉ ANTONIO, PLAZA SANCHEZ, JUAN FRANCISCO

External publication

Means

III Annual conference for positive marketing

Scope

Ponencia del Congreso

Area

International

Event

III Annual conference for positive marketing

Start date

31/03/2014

End date

01/04/2014

Universidad Loyola members