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Publicaciones

Brand engagement and positive advertising

Authors

Alameda D. , Martín I.

External publication

Si

Means

The routledge handbook of positive communication: Contributions of an emerging community of research on communication for happiness and social change

Scope

Capítulo de un Libro

Nature

Científica

JCR Quartile

SJR Quartile

Publication date

01/01/2019

Scopus Id

2-s2.0-85107058609

Abstract

[No abstract available]