TAPIA FRADE, ALEJANDRO JOSÉ, Guerra E.M.
No
Commun. Soc.
Article
Científica
0.193
01/01/2016
2-s2.0-84988836400
This article shows the results of an experiment in neuroscience on television spots. Its objective was the measurement (using electrodermal activity) of attention and emotion in a group of 30 people watching television spots. The results show significant differences in relation to the type of spot. Also, common features in attentional and emotional increases were detected.
Attention; Emotion; Neuroadvertising; Neuroscience; Television