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Publicaciones

Femvertising discourses and online consumer engagement: A case analysis of under armour's #IWillWhatIWant brand campaign

Authors

Zayer L.T. , Coleman C.A. , Orjuela J.L.R.

External publication

Si

Means

The routledge handbook of positive communication: Contributions of an emerging community of research on communication for happiness and social change

Scope

Capítulo de un Libro

Nature

Científica

JCR Quartile

SJR Quartile

Publication date

01/01/2019

Scopus Id

2-s2.0-85107049421

Abstract

[No abstract available]