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Impact of Firm-Created Content on User-Generated Content: Using a New Social Media Monitoring Tool to Explore Twitter

Authors

Ceballos, Manuel , Garcia Crespo, Angel , Lado Couste, Nora

External publication

Means

Rediscovering The Essentiality Of Marketing

Scope

Proceedings Paper

Nature

Científica

JCR Quartile

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SJR Quartile

✗

Publication date

01/01/2016

ISI

000392200400061

DOI