Shaayesteh, Mayssam Tarighi , YAZDANI, MORTEZA, ARIZA MONTES, JOSÉ ANTONIO, Aman-Ullah, Attia , Kim, Wansoo
No
J. Travel Tour. Mark.
Article
Científica
04/05/2025
001494794000004
This study investigates the impact of sustainable tourists' behavior on the sustainability of coastal tourism, emphasizing the mediating role of artificial intelligence (AI). Leveraging advanced AI-driven tools such as virtual reality (VR), the Internet of Things (IoT), and predictive analytics, the research explores how these technologies can enhance tourists' pro-environmental behaviors and awareness. Results reveal that real-time monitoring and VR-based awareness programs significantly enhance sustainable practices among tourists and provide actionable insights for policymakers and the hospitality industry. This paper measures sustainability efforts via multiple criteria decision-making by modelling various AI-driven strategies to promote pro-environmental behavior via existing AI technologies.
Ai-driven sustainability; pro-environmental behavior; artificial intelligence; coastal tourism; tourists' behavior; virtual reality; internet of things; multi-criteria decision-making; SWARA; CoCoSo