Han, Heesup , Ayalew, Zemenu Amare , Kim, Seongseop (Sam) , Singh, Nidhi , Radic, Aleksandar , ARIZA MONTES, JOSÉ ANTONIO, Quan, Wei , Moon, Hyoungeun
No
Int. J. Hosp. Manag.
Article
Científica
01/02/2026
001605981600002
This study applied the concept of servant leadership (SL) to the adoption of artificial intelligence (AI) in the hospitality and tourism industry and investigated the relationships between the variables under AI servant leadership, job demands (JD), and job satisfaction perceived by employees. This study used a survey method and analyzed the collected data using covariance-based structural equation modeling and fuzzy-set qualitative comparative analysis. The results indicated that four dimensions of AI servant leadership (conceptual skills, empowering and helping subordinates, putting subordinates first, and behaving ethically) were significant contributors to lessening JD, which positively influenced hospitality employees' job satisfaction. The outcomes of this study also offered an optimal combination of variables to enhance hospitality employees' job satisfaction. This study contributes to predicting how the introduction of AI at the managerial level will play out in the hospitality and tourism industry.
Artificial intelligence (AI); Servant leadership; Employee; Job demand; Job satisfaction