Suarez Carballo, Fernando , Martin San Roman, Juan Ramon , No Sanchez, Javier
No
Rev. Icono 14
Article
Científica
01/01/2014
000216036700004
Due to the confluence of several factors, especially the hard competition in a new communication context leaded by Internet, the press experiences the appearance of the phenomenon called information hyper-fragmentation, which, by dividing the content into smaller pieces, try to enhance the reader's attention and readability. In an attempt to objectively measure the effectiveness of certain graphic design criteria, this study aims to evaluate the impact of two visual principles that describe this model (Fragmentation and Contrast) in the behavior of the reader and his cognitive processing (selective attention and comprehension). In order to achieve these objetives, the research offers a method to translate the newspaper page through the fundamentals of the visual literacy and the analysis of the typographical elements that build it.
Graphic Design; News design; Typography; Visual literacy; Perception; Cognition; Effectiveness