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Publicaciones

Marketing Memeification on TikTok: Initiating and Leveraging Consumer Creativity for Commercial Means

Authors

Drenten, Jenna , CASTRO GONZÁLEZ, PILAR

External publication

No

Means

Asociation For Consumer Research Conference 2020

Scope

Ponencia del Congreso

Event

Asociation For Consumer Research Conference 2020

Start date

01/10/2020

Universidad Loyola members