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Persuasive communication on TikTok: analysis of the ‘Sephora Kids’ viral trend among Generation Alpha

Authors

MICALETTO BELDA, JUAN PABLO, Morejón Llamas, Noemí

External publication

Means

Rev. Icono 14

Scope

Article

Nature

Científica

JCR Quartile

✗

SJR Quartile

✗

Publication date

05/03/2026

DOI

Universidad Loyola members