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Promoting in six seconds. New advertising strategies using the video social-network Vine

Authors

LOZANO DELMAR, JAVIER, MUÑIZ VELÁZQUEZ, JOSÉ ANTONIO

External publication

Means

Film Marketing into the 21st Century

Scope

Capítulo de un Libro

Nature

Científica

JCR Quartile

SJR Quartile

Publication date

01/01/2015

Universidad Loyola members