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Promoting in six seconds. New advertising strategies using the video social-network Vine

Authors

LOZANO DELMAR, JAVIER, MUÑIZ VELÁZQUEZ, JOSÉ ANTONIO

External publication

Means

Film Marketing into the 21st Century

Scope

Capítulo de un Libro

Nature

Científica

JCR Quartile

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SJR Quartile

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Publication date

01/01/2015

Universidad Loyola members