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Publicaciones

Selling (In)security: The fear/hope binomial as security company branding strategy

Authors

REBOLLO BUENO, SARA

External publication

Si

Means

Examining the Future of Advertising and Brands in the New Entertainment Landascape

Scope

Capítulo de un Libro

Nature

Científica

JCR Quartile

✗

SJR Quartile

✗

Publication date

10/05/2023