Sanchez-Cubo, Francisco , MILLÁN VÁZQUEZ DE LA TORRE, GENOVEVA, Sanchez-Ollero, Jose Luis
No
Int. J. Gastron. Food Sci.
Article
Científica
3.2
0.62
01/12/2023
001102423300001
Iberian ham is one of the flagships of Spanish gastronomy, deeply rooted in Spanish culture. However, its interest as a tourism resource is still scarce, so tourist routes around it have been developed. This study analyses ham tourist satisfaction within these routes using the PLS-SEM path modelling method on data obtained from a own questionnaire. The results provide insightful results about what influences ham tourist satisfaction - socioeco-nomic characteristics, their bond with Iberian ham, the general tourism and leisure offers, and the relation between both offers - highlighting where stakeholders should pay attention to improve the tourists\' experience.
Food; Gastronomy; Gastronomic Tourism; Iberian ham; Spain; Tourist Routes