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Social Media & the Memeification of Marketing: Exploring How Brands Interact with Consumers on TikTok

Authors

Drenten, Jenna , CASTRO GONZÁLEZ, PILAR

External publication

Means

11th International Conference on Social Media & Society

Scope

Ponencia del Congreso

Event

11th International Conference on Social Media & Society

Start date

22/07/2020

Universidad Loyola members