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The graphic design of podcasts: analysis of visual strategies;

Authors

SUAREZ CARBALLO, FERNANDO, Pérez-Maíllo A.

External publication

Si

Means

Grafica

Scope

Article

Nature

Científica

JCR Quartile

✗

SJR Quartile

✓

SJR Impact

0.216

Web

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85127730556&doi=10.5565%2fREV%2fGRAFICA.217&partnerID=40&md5=a86655d286d49fc43e2b3a2209eac4bf

Publication date

01/01/2022

Scopus Id

2-s2.0-85127730556

DOI

10.5565/REV/GRAFICA.217

Abstract

The research analyzes the role of graphic design in the production of podcasts, a sound product with remarkable repercussion today whose development includes an important presence of the image. Using content analysis as the methodological technique, this investigation makes a first approach to the graphic strategy of the own produced podcasts of the most popular platforms in Spain. The conclusions refer to the relevance of the particular visual identity of each program, the symbolic role of the image, the frequent graphic personalization of the chapters or the necessary versatility to adapt the message to the different formats. © 2022 Universitat Autonoma de Barcelona. All Rights Reserved.

Keywords

Graphic design; podcast; visual communication; visual identity

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