Kim J.J. , Han H. , ARIZA MONTES, JOSÉ ANTONIO
No
J. Retail. Consum. Serv.
Article
Científica
10.972
2.261
01/01/2021
000684621800002
2-s2.0-85108067985
This research sought to investigate the relationships between hotel attributes, well-being perceptions, attitudes, and brand loyalty in the hotel context considering the COVID-19 pandemic. The results of the study\'s data analyses revealed how tangible and intangible hotel attributes improved individuals\' well-being perceptions before and during the COVID-19, as well as how these perceptions in turn influenced cognitive attitudes, affective attitudes, and brand loyalty during these periods. Furthermore, the moderating role of COVID-19 was identified in the link between well-being perceptions and cognitive attitudes and in the association between cognitive attitudes and affective attitudes. In light of these findings, a discussion and insightful implications for both theory and practice were provided. Finally, the limitations of the study and future research directions were addressed. © 2021 Elsevier Ltd
Affective attitude; Brand loyalty; Cognitive attitude; COVID-19; Hotel attribute; Well-being perception