MICALETTO BELDA, JUAN PABLO, Gallardo Vera, Luis
No
Rev. Int. Relac. Publicas
Article
Científica
01/01/2015
000360563900006
This paper is based on the communicative actions which were taken by the Spanish Government because of the rise of Ebola virus in Spain the last October. Declarations from the Press conference were deeply analysed, as well as 36 messages published by newspapers like El Pais and El Mundo as reactions to the Government's declarations. The main aim of the investigation was to get to know if the communicative strategy of this crisis was right during the first days. The original supposition was that the Government's communicative strategy was wrong because of the important mistakes produced by the Health Minister during the first Press conference. This hypothesis was finally confirmed.
public opinion; public relations; crisis communication; impact of communication; ebola