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The website as a tool for feedback in organisations: The case of spanish NGOs

Authors

TAPIA FRADE, ALEJANDRO JOSÉ, Gomez Nieto, Begona , Diaz Chica, Oscar

External publication

No

Means

Doxa Comun.

Scope

Article

Nature

Científica

JCR Quartile

✗

SJR Quartile

✗

Publication date

01/01/2011

ISI

000422241500003

Abstract

Elements such as public image, transparency and credibility are important strategic assets for nonprofit organizations (NGOs), and the basis on which to build their business. Therefore, this paper examines the exposure of information and feedback from hundreds of NGOs through their web portals. The sample was stratified according to budget, in order to determine significant differences between the strata. The analytical method used was content analysis with quantitative approach, using a template with 74 variables. The results show that a bigger budget, more resources for information exposure. However, feedback level was determined in all strata of the real absence of feedback mechanisms to establish meaningful relationships with public NGOs.