← Back
Publicaciones

Using ethnographic insights to foster positive value exchange between consumers and corporations: A case study with FedEx

Authors

de Waal Malefyt T.

External publication

Si

Means

The routledge handbook of positive communication: Contributions of an emerging community of research on communication for happiness and social change

Scope

Capítulo de un Libro

Nature

Científica

JCR Quartile

SJR Quartile

Publication date

01/01/2019

Scopus Id

2-s2.0-85107052195

Abstract

[No abstract available]