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Home » Publications » VIRTUAL REALITY (VR) INFLUENCE ON CAR BRAND EXPERIENCE. A STUDY CASE OF THE IMMERSIVE AUDI A4 APP IN UNIVERSITY STUDENTS

VIRTUAL REALITY (VR) INFLUENCE ON CAR BRAND EXPERIENCE. A STUDY CASE OF THE IMMERSIVE AUDI A4 APP IN UNIVERSITY STUDENTS

Authors

TAPIA FRADE, ALEJANDRO JOSÉ

External publication

Means

VIII Congreso Internacional de Investigadores de Audiovisual

Scope

Ponencia del Congreso

Area

International

Event

VIII Congreso Internacional de Investigadores de Audiovisual

Start date

01/06/2021