Marketing Systems for more Inclusive and Sustainable Societies

The research group is composed of researchers from the Departments of Management and Communication at Universidad Loyola Andalucía, with the active collaboration of external researchers, especially Professor Clifford J. Shultz from Loyola University Chicago.

We aim to study and problematize the complex and systemic relationships among food marketing processes, markets, and society. We seek to contribute proposals that result in a more humane, inclusive, and sustainable development. It works with Macromarketing or Macro-Social Marketing approaches for the transformation of systems. This research group supports one of the lines of the Doctoral Program in Inclusive and Sustainable Development at Universidad Loyola Andalucía.

Sustainable Development Objectives