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From Behavioral Micro-Choices to Macro Decision-Making: Macromarketing Implications of Consumer Animosity for the Inclusion of Refugees in Lebanon

Autores

DE QUERO NAVARRO, BEATRIZ, Aoun-barakat, Karine , Shultz, Clifford J. , ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ

Publicación externa

Medio

45th Annual Macromarketing Conference

Alcance

Ponencia del Congreso

Evento

45th Annual Macromarketing Conference

Fecha de inicio

07/07/2020

Miembros de la Universidad Loyola

RAFAEL ARAQUE PADILLA
MARÍA JOSÉ MONTERO SIMÓ