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From Behavioral Micro-Choices to Macro Decision-Making: Macromarketing Implications of Consumer Animosity for the Inclusion of Refugees in Lebanon

Authors

DE QUERO NAVARRO, BEATRIZ, Aoun-barakat, Karine , Shultz, Clifford J. , ARAQUE PADILLA, RAFAEL, MONTERO SIMÓ, MARÍA JOSÉ

External publication

Means

45th Annual Macromarketing Conference

Scope

Ponencia del Congreso

Event

45th Annual Macromarketing Conference

Start date

07/07/2020

Universidad Loyola members

RAFAEL ARAQUE PADILLA
MARÍA JOSÉ MONTERO SIMÓ