| Título | Impact of sustainable tourists\' behavior on the sustainability status of coastal tourism: the role of artificial intelligence |
|---|---|
| Autores | Shaayesteh, Mayssam Tarighi , YAZDANI, MORTEZA, ARIZA MONTES, JOSÉ ANTONIO, Aman-Ullah, Attia , Kim, Wansoo |
| Publicación externa | No |
| Medio | J. Travel Tour. Mark. |
| Alcance | Article |
| Naturaleza | Científica |
| Cuartil JCR | 1 |
| Cuartil SJR | 1 |
| Fecha de publicacion | 04/05/2025 |
| ISI | 001494794000004 |
| DOI | 10.1080/10548408.2025.2480377 |
| Abstract | This study investigates the impact of sustainable tourists\' behavior on the sustainability of coastal tourism, emphasizing the mediating role of artificial intelligence (AI). Leveraging advanced AI-driven tools such as virtual reality (VR), the Internet of Things (IoT), and predictive analytics, the research explores how these technologies can enhance tourists\' pro-environmental behaviors and awareness. Results reveal that real-time monitoring and VR-based awareness programs significantly enhance sustainable practices among tourists and provide actionable insights for policymakers and the hospitality industry. This paper measures sustainability efforts via multiple criteria decision-making by modelling various AI-driven strategies to promote pro-environmental behavior via existing AI technologies. |
| Palabras clave | Ai-driven sustainability; pro-environmental behavior; artificial intelligence; coastal tourism; tourists' behavior; virtual reality; internet of things; multi-criteria decision-making; SWARA; CoCoSo |
| Miembros de la Universidad Loyola |