Publicaciones

The importance of marketing for the management of HEIs: A crossnational case based on student perception of brand image

Autores

ALCAIDE PULIDO, PURIFICACIÓN, O'sullivan, Helen , Chapleo, Chris

Publicación externa

Medio

International Colloquium: Managing uncertainty through a time of change in higher education marketing

Alcance

Ponencia del Congreso

Ámbito

Internacional

Evento

International Colloquium: Managing uncertainty through a time of change in higher education marketing

Fecha de inicio

01/04/2019