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The importance of marketing for the management of HEIs: A crossnational case based on student perception of brand image

Authors

ALCAIDE PULIDO, PURIFICACIÓN, O'sullivan, Helen , Chapleo, Chris

External publication

Means

International Colloquium: Managing uncertainty through a time of change in higher education marketing

Scope

Ponencia del Congreso

Area

International

Event

International Colloquium: Managing uncertainty through a time of change in higher education marketing

Start date

01/04/2019