| Autores |
Leal-Rodriguez, Antonio L. , Albort Morant, Gema , Henseler, Jorg , Spender, JC , Schiuma, G , Gavrilova, T |
| Abstract |
Purpose - The concept of environmental protection has gained attention in the management agenda since, in last decades has been a dramatic increase of importance of green innovation firms must innovate to mitigate or avoid environmental damage. In this sense, companies that are proactive on green innovation strategies might be able to encompass competitive advantages (Buhl et al., 2016). Current research suggests developing absorptive capacity (ACAP) as the fundamental dynamic capability for improving innovation in organizations. Specifially, absorptive capacity is an important driver of green innovation adoption (Hashim et al., 2015) because it allow have the ability to comprehend, connect, combine, identify and apply environmental knowledge. Organizational absorptive capacity (ACAP), or the ability of organizations to create knowledge, is frequently cited as a requirement for innovation (Cohen and Levinthal, 1990). ACAP has two dimensions: organization\'s potential absorptive capacity (PACAP) and an organization\'s realized absorptive capacity (RACAP). Therefore, PACAP represents the creation of knowledge; and RACAP represents the utilization of knowledge (Lane et al., 2006). We wish to understand the influential relations of RACAP, PACAP, GIPr, GIPc. Therefore, our aim is make a conceptual and empirical contribution to the literature on the conceptualization and measurement of these variables.\n Design/methodology/approach - The analysis is based on an ad-hoc original dataset on Spanish innovating firms specialized in the automotive components manufacturing (ACM) industry, controlling for possible selection bias due to exclusion from the analysis of non-innovative firms, being a sector in which environmental concerns are getting particularly relevant. In order to investigate the relationship between PACAP and RACAP with GIPr and GIPc, we adopt a Partial Least Squared (PLS) model, based on measures of this variables already developed in the literature.\n Originality/value - The empirical results of this study suggest that potential and realized absorptive capacity were positively related to both green product innovation performance and green process innovation performance. Moreover, realized absorptive capacity plays a mediator role between potential absorptive capacity and green process and product innovation performance. It explains that organizations cannot exploit external knowledge without previously acquired and assimilated it, which suggests that PACAP precedes RACAP (Zahra and George, 2002).\n Practical implications - The outcomes of the application give important insights to firms interested to improve their green process and product innovation. Indeed, the main results of the analysis emphases the importance to develop adequate competences, internal to the firm, to effectively adsorb and adopt knowledge from external partners. |
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